Yet the “how” of all of this remains vague. The International Chamber of Commerce’s joint position paper on measuring sustainable trade7 puts forward a proposal to use the Sustainable Development Goals (SDGs) as a framework for the approach to financial reporting. This is a useful framework, yet there is little guidance on exactly what needs to be measured, how it aligns with the SDGs and, most importantly of all, the base unit of measurement. It looks first at the challenges of measurement, and then looks at how to measure trade flows between countries, both within the EU and between the EU and the rest of the world, in a consistent way100, using the match of product Harmonized System (HS) codes (those used in international customs and excise records as a means of allocating tariffs and duties), to the well-known SDGs as illustrated in the 17 SDG icons (see Figure 1).